Thoughts on the Cosmetic Store

Hello everyone, how are you? How is DOTA 2 going? Are you enjoying yourselves? Today's topic is going to be the DOTA 2 Cosmetic Store whose latest additions we saw and read about at "the usual place". I like the general concept on which Valve is making the new cosmetic items and looks. Moreover I like how the changes are not model breaking like the cosmetic skins on Heroes of Newerth where if you didn't play the game for two months and then came back you couldn't recognize 1/3 heroes. Here are a few samples:









It feels as though Valve has been focusing on this cosmetic store for too long now and, apparently, quite extensively as well. I am indeed very fond of the cosmetic items presented though I am wondering how much all of this slows the process of porting heroes to the current BETA...

On the other hand (yes I am being my own devil's advocate!), I guess they need the cosmetic store in order to make profit off of the game. Especially since the game will be free-to-play*, they can't release the game without it. In any case, it is a matter that puzzles me. What do you guys think? What do you feel about the new items and how important do you think the cosmetic store is to the game, given the above analysis?